OVERVIEW
Hipcamp is a campsite booking platform that offers over 300,000 camping options all over the world from glamping to treehouses and primitive sites. For this project, we rebranded Hipcamp and gave it a more imaginative style to be more inviting for all campers to be creative with their camping journey.
CONTRIBUTIONS
Asia Alcala: Concept, Research, Art Direction, Branding, Illustrations, Ambient Advertising, Graphic Designs for website and social media
Lawren Dailey: Concept, Research, Art Direction, Branding, UX/UI, Social Media
Somra Shafiq: Concept, Research, Art Direction, Branding, UX/UI, Ambient Advertising, Social Media, Copywriting
Posters are up in the city enticing people from all around to take a break and enter their dream fantasy. The posters are designed to showcase the imaginative getaways that are right around the corner. Adventure is awaiting full of excitement, fun and fantastical.
Hipcamp's website is an experience in its own. A collaged homepage is there to guide renters/hosts through from finding out places near them, to finding places from a quirky quiz. They can connect with other campers to share their stories or find their perfect paradise by searching for unique activities.
