![](https://cdn.myportfolio.com/cc0bbfd2-da2a-4069-bfd9-93594e055258/fea370fc-6a47-4d3b-812f-a503f0501b3e_rw_1920.gif?h=19155cd769942f6002e96485f0bd5842)
OVERVIEW
Hipcamp is a campsite booking platform that offers over 300,000 camping options all over the world from glamping to treehouses and primitive sites. For this project, we rebranded Hipcamp and gave it a more imaginative style to be more inviting for all campers to be creative with their camping journey.
CONTRIBUTIONS
Asia Alcala: Concept, Research, Art Direction, Branding, Illustrations, Ambient Advertising, Graphic Designs for website and social media
Lawren Dailey: Concept, Research, Art Direction, Branding, UX/UI, Social Media
Somra Shafiq: Concept, Research, Art Direction, Branding, UX/UI, Ambient Advertising, Social Media, Copywriting
![](https://cdn.myportfolio.com/cc0bbfd2-da2a-4069-bfd9-93594e055258/6cfcd2f0-96c2-4cd2-9903-f4426df3071a_rw_3840.png?h=2cce53e981af63a5d39f802b736ee245)
![](https://cdn.myportfolio.com/cc0bbfd2-da2a-4069-bfd9-93594e055258/9e8fe34b-4cc8-4101-8130-75c2944f42a0_rw_1920.gif?h=5d876a81ff87792986b9854975d0bc51)
![](https://cdn.myportfolio.com/cc0bbfd2-da2a-4069-bfd9-93594e055258/bd98cc85-b06c-4489-b7a3-ddd794704248_rw_3840.png?h=af4fd1049fab630fe850b75440602ce3)
![](https://cdn.myportfolio.com/cc0bbfd2-da2a-4069-bfd9-93594e055258/0af68bfe-5b85-4f99-bab4-4f04c398013c_rw_1920.gif?h=373d47831ecffdcba94a827d4dd0adca)
![](https://cdn.myportfolio.com/cc0bbfd2-da2a-4069-bfd9-93594e055258/f6c40751-c40a-46ad-81d0-a66302c2f562_rw_3840.png?h=c102ff4fcf3f964b3d1fc6b8439847f8)
![](https://cdn.myportfolio.com/cc0bbfd2-da2a-4069-bfd9-93594e055258/117d0bda-c03e-4268-b4af-7ef4c620c695_rw_3840.png?h=eed56fca699a830ae5555180a47b1838)
![](https://cdn.myportfolio.com/cc0bbfd2-da2a-4069-bfd9-93594e055258/327b6da7-0d38-4630-845c-e78dd3e6fcde_rw_1200.png?h=4b8748b0e88a55b4369511c0a3339dc3)
![](https://cdn.myportfolio.com/cc0bbfd2-da2a-4069-bfd9-93594e055258/ae056e9c-7d4b-4156-af2e-d7d07a4ef03e_rw_1200.png?h=225587c8706942e55b6fa4b14b3bf257)
![](https://cdn.myportfolio.com/cc0bbfd2-da2a-4069-bfd9-93594e055258/c334502e-ec80-4dd9-b060-aa5f263bdd7c_rw_1200.png?h=4d445d3397c6b34cd67d79576978b3ae)
![](https://cdn.myportfolio.com/cc0bbfd2-da2a-4069-bfd9-93594e055258/afaeba14-c0f6-4775-8e75-d87b77f27c0c_rw_3840.png?h=ecc81af55bda6f25220a4050bb9a4079)
![](https://cdn.myportfolio.com/cc0bbfd2-da2a-4069-bfd9-93594e055258/d31ca3b4-663a-4189-8624-910fe9638ee6_rw_3840.png?h=2bd68b83c1ea31260c0c7198cac37afb)
Posters are up in the city enticing people from all around to take a break and enter their dream fantasy. The posters are designed to showcase the imaginative getaways that are right around the corner. Adventure is awaiting full of excitement, fun and fantastical.
![](https://cdn.myportfolio.com/cc0bbfd2-da2a-4069-bfd9-93594e055258/bdf7301d-7b13-49ef-b0f1-f3d871ca2ac0_rw_1920.jpg?h=c2439910d6616b85863bb711f87bc1e2)
![](https://cdn.myportfolio.com/cc0bbfd2-da2a-4069-bfd9-93594e055258/1e7be89a-db7b-4390-a08e-2e589bf8c14f_rw_1920.jpg?h=818c5dbaf636cefbc171ce48bb4e8e5f)
Hipcamp's website is an experience in its own. A collaged homepage is there to guide renters/hosts through from finding out places near them, to finding places from a quirky quiz. They can connect with other campers to share their stories or find their perfect paradise by searching for unique activities.
![](https://cdn.myportfolio.com/cc0bbfd2-da2a-4069-bfd9-93594e055258/40ae269f-cd21-4443-8c57-d74227888419_rw_1920.png?h=f615ba274f9041830c01480cbc591558)